Pai Technology in PopSugar

Read the full article here: https://www.popsugar.com/moms/Unconventional-Parenting-Resolutions-2017-42877590

10 Eyebrow-Raising Parenting Resolutions to Try in 2017

As 2016 is coming to a close, parents are looking for ideas to add to their 2017 resolutions list. Our friends at YourTango share their thoughts on unconventional parenting resolutions.

Make 2017 the year of balance.

As the year ends and we prepare to start fresh, parents are looking back on what they can do differently. Traditional parenting tips have many positives attributes but sometimes, it’s the unconventional things you would never have thought to do that make all the difference.

Implementing these ten unconventional parenting techniques is the perfect way to start the new year.

By bypassing the traditional route, you can shake up your old routine, enjoy your kids more, and feel calm throughout the year. Finding this kind of balance is sure to make 2017 your best year yet.

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1. End the bedtime struggle . . . for good.

Bedtime is the only chance some parents get to relax before a new day begins. However, just as children are snuggled into bed, they realize that they need a glass of water. Then, of course, they will need to do a million other things that don’t include sleeping.

End this vicious cycle by giving them one “get-out-of-bed-free” card. By giving them the option to get out of bed, but only once, they will be forced to think about whether they really want to use up their one chance to get out of bed for the night.

2. Make sleeping in a reality.

Once you can get your kids to sleep, the next issue is getting them to stay in bed past 6am. On the weekends, it would be a dream to be able to sleep in.

Make this dream a reality by getting your kids their own alarm clock. There are many to choose from and you can set them so that your little one knows when it’s okay to wake everyone else up.

A cheaper option is to write their acceptable wake-up time next to a regular alarm clock then once the numbers match they know it’s time to get up.

3. Let your kids roam free.

The “Free Range Kids” movement is a relatively new way of looking at parenting. Basically, by giving your kids as much space as you’re comfortable with to roam free, you make your life easier and help them to build their confidence.

As always, make sure there are minimal risks involved and only allow them to wander away if you are comfortable.

4. Stop limiting screen time.

In the world of mom-shaming for technology overuse, this seems like the most unconventional advice yet. The idea behind unlimited screen time is that your children will eventually tire of using their tablets and television and limit themselves out of boredom.

Even if this plan doesn’t work out, it’s easy to put limits back on after giving it a good try. Better yet, new technology, like the line of guilt-free tech toys from Pai Technology, can actually encourage your children to learn and be creative.

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Business.com — Four Businesses with Killer Branding

Read the full article here.

Killer Branding Example #2: Pai Technology

Pai Technology is an international company focused on the development of children three to 12 years old  As a brand that’s new to the U.S., they knew they needed to be really clear on their messaging in order to cut through the noise.

Amy Braun, the U.S. marketing director for Pai, says, “We’re competing against major education tech brands in the children’s tech toy space. We need a brand message that not only resonates with our audience but also communicates what we stand for, which is family values and child development.”

Pai Technology ended up settling on the slogan, ‘grow, develop and play. Its media kit really paints a picture in the first two sentences, “Imagine…technology that doesn’t tear your family apart, but instead brings you closer together. Imagine…technology that doesn’t interfere with your child’s education and development, but encourages it.”

With messaging like that, it’s no secret what the brand is all about.